Leap Skills, A-38, New Friends Colony, New Delhi, India

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© LEAP SKILLS

Digital Marketeer

Job Description

 

Job Title: Digital Marketeer
Job Type: Full Time
Company: Leap Skills Pvt. Ltd.
Location: New Delhi

Experience: 4+ years

 
 
 

Summary: 

 

Leap Skills is looking for a data-driven, impact-oriented individual who will be responsible for end-to-end digital marketing including SEO, SEM, SMM, email marketing and marketing automation. Strong communication skills, an overarching interest pop-culture, politics, media, and witty content is a plus, and an eye for superior design aesthetic is a big plus.
We seek individuals who are energized by our mission to inculcate employability skills among students in smaller towns to prepare them for future success. LEAP provides its employees with professional industry exposure, the prospect of cultivating multifaceted skills, and enticing career growth plans.

Responsibilities: 

Search Engine Marketing

  • Creating strategies with prominent search engines, primarily Google search

  • Research, test, refine new keywords and keyword lists

  • Deploy and manage multiple Pay-per-Click (Google Search/Display) & retargeting campaigns

       simultaneously and at scale

  • Analyze click-through data and present reports weekly


Website Optimisation

  • Optimize the website for SEO to increase incoming traffic

  • Develop and implement link building strategy

  • Keyword research, SEO copywriting

  • Liaise across verticals to understand marketing requirements for various departments, and

  • translate those into actionable marketing tasks and goals

  • Website analytics and weekly report generation


Social Media Marketing

  • Manage the company’s social media channels and paid campaigns to generate leads and to sustain engagement among the audience

  • Research and analyze social media trends including web visitor data, paid campaign performance to improve social media presence and campaign efficacy

  • Work with various departments to promote the overall brand through social media channels

  • Grow social media followers through organic and paid campaigns

Required skills:

  • Strong Marketing Communication skills: Ability to understand marketing strategies and provide
    creative briefing to external agencies as well as internal content creation teams

  • In-depth knowledge of keyword research, ranking factors, and search engine algorithms

  • In-depth experience with website analytics tools (eg: Google Analytics, Moz, Hubspot)

  • Excellent understanding of marketing automation technologies

  • Proactive, ability to work independently and aptitude for tough sell environment pressure

  • Attention to detail